Elements of Marketing

With Consumers, Peers, and Investors each requiring different materials and different marketing messaging, it may seem like you’ll need to do three times the work to reach all of them. Luckily, there are several common elements that will stay the same no matter whom you share them with – you create these once and then mix-and-match to suit the occasion! These pieces can be repurposed across social media and traditional networks to maximize exposure while staying on-point.

  • Logo
  • Title Treatment
  • Log Line
  • Short Summary (1 paragraph)
  • Long Summary (1 page)
  • Key Art
  • Promo/Trailer/Sizzle Reel
  • Cast/Crew Bios
  • Cast/Crew Headshots
  • Behind-the-Scenes Photos
  • On-Set Production Stills

With these pieces, you can enhance the business plan to pitch to Investors, create a visually interesting and engaging social media presence for Consumers, and a solid professional presence online and off.

Bookmark the permalink.