Elements of Marketing

With Consumers, Peers, and Investors each requiring different materials and different marketing messaging, it may seem like you’ll need to do three times the work to reach all of them. Luckily, there are several common elements that will stay the same no matter whom you share them with – you create these once and then mix-and-match to suit the occasion! Continue reading

The Three Audiences

The “Four P’s of Marketing” are Product, Place, Price, and Promotion. The reason we have to craft different marketing messages and strategies for investors than fans is because we have a different product, a different place, a different price, and – therefore – need a different promotion for each.

For example Continue reading

What is Marketing?

Marketing is preparing a product or service for presentation and sale. It’s literally getting it ready to take to the market: your audience. Maybe a better way of describing it is, “Marketing is sharing the story of your product” – in this case, your film.

The first thing you have to know to begin marketing is this:

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